Meta, the parent company of Facebook, is making significant progress with its upcoming Twitter clone app.
In an all-hands staff meeting, Meta executive Chris Cox shared more information about the app, code-named “P92” or “Barcelona” in leaked versions.
The app will feature a text-based feed for users to share updates, with the option to include photos and videos.
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User-Friendly Interface and Features
The main feed of the P92 app resembles a direct message thread, with replies expanding beneath the original message.
Profile icons are next to each reply, indicating the users who responded.
The app will have four tabs, including a main feed, explore, favorites, and user profiles.
The middle button will serve as a composer window for users to create posts.
Challenging Twitter and Addressing Concerns
Cox described P92 as a direct response to Twitter, emphasizing the importance of a well-managed platform that creators and public figures can trust.
He also expressed criticism towards Elon Musk’s influence on Twitter.
The app may be named “Threads” upon release, although this raises concerns as Instagram previously used that name for an unsuccessful spin-off app in 2019.
Features and Integration
P92 will utilize users’ Instagram credentials for login purposes, and their Instagram ID will be their username in the new app.
Reports suggest that posts on P92 will have a maximum length of 500 characters.
The app will be decentralized, although the specifics of this decentralization within the Meta context remain unclear.
Additionally, the app is said to integrate with the decentralized protocol ActivityPub, which enables users to transfer their information, including audience data, to other compatible apps like Mastodon.
Engaging Celebrities and Target Audience
Meta’s representatives are currently in discussions with various celebrities, including Oprah and the Dalai Lama, to promote awareness and usage of the app.
However, it remains to be seen whether these celebrity endorsements will have the same influence as popular YouTubers with a stronger presence among younger audiences.
Meta’s target demographic focuses on older users who may be drifting away from Twitter over time, as indicated by the median age of adult US Twitter users being 40, according to Pew Research.
Potential for Success
With Meta’s extensive reach and promotional capabilities, the P92 app has the potential to provide a user experience similar to Twitter while addressing criticisms faced by alternative platforms like Mastodon.
The app could gain significant traction by leveraging the larger audience reach of Instagram, which is four times that of Twitter.
It is still too early to determine its success, but P92 fulfills many requirements and could emerge as the sought-after alternative to Twitter.
FAQs
What is P92?
P92 is an upcoming Twitter alternative developed by Meta, the parent company of Facebook. It aims to provide a platform for users to share text-based updates, photos, and videos in a user-friendly interface.
How does P92 differ from Twitter?
P92 offers a similar user experience to Twitter but with additional features and potentially better platform management. Meta intends to create a trusted and reliable space for creators and public figures.
Will P92 integrate with Instagram?
Yes, P92 will use Instagram credentials for login purposes, and users’ Instagram IDs will be their usernames on the new app. This integration allows for a seamless experience between the two platforms.
Is P92 a decentralized app?
Yes, P92 is expected to be decentralized, although the exact implications within the Meta context still need to be clarified. The app may integrate with the decentralized protocol ActivityPub, enabling users to transfer their information to other compatible apps.
When will P92 be released?
The exact release date for P92 has yet to be announced. Stay updated with the latest news and developments to know when it becomes available.
Who is the target audience for P92?
While the specifics of the target audience are not explicitly mentioned, Meta’s engagement with celebrities and focus on trusted platform management suggests they may be targeting older users who seek a reliable alternative to Twitter.
Can P92 compete with Twitter?
P92 can be a strong competitor to Twitter, especially with Meta’s extensive reach and promotion capabilities. However, its success will ultimately depend on user adoption and the overall user experience it offers.
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