Australia’s ‘End the Trend’ campaign uses influencers to combat skin cancer by changing youth attitudes towards sun tanning. Learn about this impactful initiative.
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A Concerning Trend in Sun Tanning
Australia faces a challenge: many young people think sun tanning is safe, but it is causing many skin cancers.
The government is starting a big campaign to make people think differently about tanning to fix this.
Young People and Sun Tanning
Research shows that about 1 in 3 young Australians believe tanning is okay.
This is risky because skin cancer is really common in Australia, affecting 2 out of 3 people.
The “End the Trend” Campaign
The government has launched a new plan called “End the Trend.”
This plan, supported by the Department of Health and the Cancer Council Australia, aims to help young people understand how dangerous sun tanning can be.
What the Cancer Council Says
The head of the Cancer Council, Professor Tanya Buchanan, worries about the number of young people who like to tan.
She says it is important for everyone to feel good in their natural skin to lower the risk of getting skin cancer.
Using Influencers to Spread the Word
Reaching Out Online
The campaign communicates its message using social media and famous online people.
It talks to young people on platforms like Facebook, music festivals, and lifestyle magazines.
Stories from Influencers
Fifty well-known people on the internet, including some who have had skin cancer, are part of this campaign.
They are sharing their own stories and tips on how to stay safe in the sun.
Why This Campaign Matters
Spending $7.3 million on this campaign is a smart move because skin cancer treatments cost Australia a lot more every year – around $1.9 billion.
This new campaign is a big step in changing how young Australians think about sun tanning.
It is important because it helps them understand the need to protect their skin from the sun.
The goal is to ensure everyone knows that staying safe in the sun is important.