Explore 2024’s digital marketing trends with our expert predictions on Facebook AI integration, engaging video content, and the rise of avatar-based interaction. Stay ahead in social media marketing.
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As we near the end of 2023, the digital marketing world is enthusiastic about the innovations and updates that will reshape our online interactions in the coming year.
Let us stroll through the near future and dissect what 2024 holds for digital marketers, particularly in social media.
The Pandemic’s Digital Aftermath
Can you believe it has been nearly four years since the world was in lockdown, with the global population peeking at the outside world through windows while juggling remote work and homeschooling?
As we move into the twilight of 2023 and look forward to 2024, we need to brace for the holiday frenzy and strategize for the digital marketing transformations that await.
Predictions with a Proven Track Record
Year after year, we have shared my predictions, boasting an accuracy rate of about 80%.
Skeptical?
Just look at our past forecasts for 2021, 2022, and 2023.
Now, let us dive into the expected shifts on a platform-by-platform basis.
More AI, More Video
No surprises here—Facebook is doubling down on AI and video content.
With AI-recommended Reels boosting engagement, it is clear that entertaining and compelling content is the golden ticket to capturing a broader audience.
However, the decline in the reach of link posts signals a pivot from news to entertainment-driven content, underscoring a shift in the platform’s “social” aspect.
Meta’s AI Infatuation
Meta CEO Mark Zuckerberg’s fascination with generative AI means we will see more such features.
Think AI-generated backgrounds, stickers, and even prompts for post creation.
These tools enhance user engagement, making the Facebook experience more interactive.
Celebrity AI Chatbots: A Passing Trend?
Meta’s venture into celebrity-influenced AI chatbots across its messaging platforms might have yet to hit the mark as intended.
The initial charm of conversing with a digital Kendall Jenner may fade, with a likely pivot towards more utility-focused AI enhancements.
Avatars: Bridging to the Metaverse
Meta’s emphasis on 3D avatars is a strategic step toward acclimating users to the metaverse.
Expect an expansion of avatar engagement options as Meta strives to intertwine our digital and physical identities more seamlessly.
The Next Frontier: AR and VR
While full-fledged AR glasses might still be a few years out, Meta is advancing the tech with Ray Ban Stories and impressive passthrough capabilities in its new Quest 3 VR headsets.
Look out for early testers and showcases of this tech, ramping up to what could be a major leap in the 2024 holiday season.
Messaging: The New Frontier for Business
As public social posting takes a backseat to private messaging, Meta plans to introduce more business-centric ad options.
With the success of “Click To Message Ads,” expect a deeper integration of commerce features in messaging, along with customizable AI chatbot capabilities for businesses.
Final Thoughts
As we navigate these emerging trends, one thing remains clear: adaptability and forward-thinking are key for digital marketers.
By keeping abreast of these predictions and planning accordingly, brands can stay competitive and resonate with their audiences through 2024 and beyond.
Whether through AI innovation, content authenticity, or messaging strategy, the digital marketing landscape is ripe for those ready to embrace change.
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